Brand & Marketing Manager

 

Our client, a well-established international retail company, is looking for an experienced Brand & Marketing Manager to lead local marketing activities and ensure consistent brand positioning in line with the company's global strategy. This role offers the opportunity to work closely with both local and international stakeholders, coordinate marketing initiatives, and contribute to strengthening the brand presence in the local market.

Key Responsibilities

• Plan and execute local and national marketing activities.
• Coordinate locally purchased media and ensure effective execution of media plans.
• Support local store marketing activities, including PR, influencer collaborations, radio, out-of-home advertising, and other promotional initiatives.
• Negotiate with local media, distribution partners, and external vendors to secure optimal commercial conditions.
• Participate in media planning together with the central marketing team to ensure local relevance of campaigns.
• Support marketing activities related to new store openings, including catchment area analysis.
• Ensure consistent implementation of the company's brand identity and positioning across all locally produced marketing materials.
• Adapt global brand initiatives to local market needs while maintaining alignment with overall brand strategy.
• Ensure compliance with local legislation related to campaigns, pricing, and marketing activities.
• Act as the local contact for legal advisors and relevant authorities regarding marketing compliance.
• Collaborate closely with internal stakeholders, including Country Director, Retail Managers, District Managers, Sales & Expansion, Communications, and the central Marketing team, as well as with external partners.

Requirements

• Relevant experience in brand management, marketing, or a similar role.
• Experience in planning and executing local and national marketing activities.
• Experience working with media planning and locally purchased media.
• Experience collaborating with internal stakeholders and external partners, including media agencies and distribution companies.
• Understanding of brand identity and positioning and the ability to ensure consistent local implementation.
• Knowledge of local legislation related to marketing campaigns and pricing.
• Strong communication, coordination, and organizational skills.
• Ability to work effectively in a cross-functional and international environment.
• Good command of English.
• Willingness to travel occasionally, as required by the role.