Job Description

We have partnered with Yettel on the recruitment process for a key leadership role within their new media team. As part of this initiative, we are supporting the selection process for the Marketing Director position.

The Marketing Director is responsible for leading Yettel`s media overall marketing vision, strategy, and execution, ensuring strong brand positioning, sustainable subscriber growth, and long-term customer value. This role owns the full marketing funnel — from brand awareness and acquisition through to retention and lifecycle management — and plays a critical role in driving commercial performance in a competitive SVOD environment.

Key Responsibilities

1. Marketing Vision & Strategy

  • Define and lead the overall marketing strategy aligned with business objectives and growth targets.
  • Develop a clear market positioning and value proposition for the platform in the Serbian market.
  • Build annual and quarterly marketing plans covering acquisition, retention, and brand building.
  • Ensure alignment with Group-level strategy where applicable.

2. Subscriber Growth & Performance Marketing

  • Own end-to-end subscriber growth strategy across all channels (digital, paid media, partnerships, t).
  • Optimise Customer Acquisition Cost (CAC) and maximise marketing ROI.
  • Lead performance marketing initiatives using data-driven experimentation and optimisation.
  • Oversee attribution models and performance tracking frameworks.

3. Brand Management & Campaign Leadership

  • Strengthen brand equity and awareness in the local Serbian market.
  • Oversee development and execution of integrated campaigns (digital, TV, social, OOH, partnerships).
  • Lead major launch campaigns for original productions, exclusive premieres, and new product features.
  • Ensure consistent messaging and visual identity across all touchpoints.

4. CRM & Lifecycle Management

  • Oversee the full subscriber lifecycle.
  • Ensure effective onboarding, engagement, and retention campaigns are in place for both B2C and D2C subscriber bases.
  • Drive reduction of churn through data-led lifecycle interventions and personalized communications.

5. Budget Ownership & Commercial Accountability

  • Own and manage the full marketing budget.
  • Allocate resources efficiently across channels based on performance.
  • Drive commercial accountability with clear KPI ownership and reporting.

6. Leadership & Organisational Development

  • Lead, develop, and inspire a high-performing marketing team.
  • Establish a performance-driven and data-oriented culture.
  • Ensure strong cross-functional collaboration with Product, Content, and Finance teams.
  • Manage relationships with agencies and external partners.

 

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • 5+ years of experience in marketing leadership & managerial roles, preferably in OTT, streaming, TV,  digital media, or subscription-based businesses
  • Strong understanding of SVOD/OTT business models and subscriber growth strategies
  • Proven experience in performance marketing, brand management, and lifecycle/CRM marketing
  • Strong analytical and data-driven decision-making skills
  • Experience managing large-scale integrated marketing campaigns
  • Experience managing marketing budgets and optimizing ROI/CAC
  • Excellent communication, presentation, and stakeholder management skills
  • Experience working with agencies, partners, and cross-functional teams
  • Proficiency in marketing analytics and reporting tools
  • English and Serbian preferred (written and spoken)
  • Strategic, commercially driven, and results-oriented mindset

 

Why we think you should apply:

  • You will work in an environment that allows you to grow and develop
  • Hybrid work model 
  • Car allowance
  • 25 days off per year
  • Participation in the bonus reward system  
  • Healthcare Package
  • Mobile phone with unlimited internet and Family Yettel tariff package
  • Recreation or health program
  • In-house training and development programs
  • Career development opportunities

 

Only shortlisted candidates will be considered.